Published at Wednesday, May 09th, 2018 - 03:53:50 AM. Template. By Sage Hogan.
A good template will provided a step-by-step approach with explanations as to why each step is proposed. The strength of the marketing plan derives from the integration of each step. So if you leave out a step, you may undermine your own plan. Some of the better marketing plan templates provide detailed instructions for newbies and do not presume that they know how to take each of the steps required in the template.
Enables you to review the business as a whole as well as each important segment. Enables you to spot strengths and weaknesses. You can use these to leverage opportunities and far more importantly, decide on how you are going to cope with threats. You can then prepare contingency plans and measures to deal with the situation. Help you to spot the areas that need to be beefed up possibly with the help of outside expert opinion. Provides the basis for taking important long-term decisions such as applying for business loans, recruiting your key people and planning for infrastructure and facilities.
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